Archive by Author

The ULTIMATE Landing Page – Part 4

In Part 1 we looked at the basic layout of our Landing Page. In Part 2 we looked at the initial design of our Landing Page. In Part 3 we worked on The Headline elements of our Landing Page Part 4 Next we are going to focus on the Action area. This is the whole [...]

The ULTIMATE Landing Page – Part 3

In Part 1 we looked at the basic layout of our Landing Page. In Part 2 we looked at the initial design of our Landing Page. Part 3 So we now have our first design as a base. I’ve added a footer in as I didn’t show that last time around. You can use logos [...]

The ULTIMATE Landing Page – Part 2

In Part 1 we looked at the basic layout of our Landing Page. Part 2 That layout will adapt over time with our testing but it forms a good base for us to begin with. The next stage is putting all the parts together into a real page design. Over the next week or so [...]

The ULTIMATE Landing Page – Part 1

The right Landing Page will transform your sales/conversions, I’m going to take you through step-by-step and show you exactly how to create your own Ultimate Landing Page. I recently covered how Good Landing Pages = More Sales and also 5 Essential Landing Page Elements. Both proved popular and I’ve had a number of emails asking [...]

How to hire talented people

I work with some of the most talented people from all over the world – here’s how I find them. It’s great that with the world of Internet Freelancers you can now hire an entire team of developers, designers and copy writers as and when you need them but how do you get quality? There [...]

Colour Inspiration

When designing a new page, banner or  logo do you get stuck for inspiration on colours? It’s easy to fall into the trap of designing all the time with the same colour pallette that feels safe. Trying new colours in your designs can often spark other creative ideas so try something new and you might [...]

Forget pretty, focus on results

It’s always nice to look at a Website that’s been designed professionally. it makes a big difference to your first impressions about that company and in general a well designed Web page just feels nice to use. The thing is though every business is different, what might work well for one business may not work [...]

Custom buttons on forms

A fairly simple tip today but one that can help a lot with form conversion. How many times do you see a form with a tiny boring default grey button? Take the below form for example… Name *   Email *   With a simple tweak to that form code we can switch that boring [...]

How to speed up a sale

Frequently Asked Questions or FAQ’s are usually pretty helpful… if you can be bothered to read them. The problem with FAQ’s is like many aspects of a Website they have just been around for so long people build them into a Website because they feel they should. If you look at your business though are [...]

My Adsense Tips

I wanted to talk a bit today about Google Adsense. For those who haven’t come across it Adsense is Google’s partner program which allows Website owners to publish Google Ads on their Websites and then earn money when users click the Ads. I’ve been using Adsense for a number of years and in all honesty [...]