07. Feb, 2012 •
Categories: Design, Development, Domain Names, Hosting •
by David Leppard
I noticed a huge spike in traffic recently to this blog and Google Analytics identified all visits as around 2 seconds and all as direct traffic. This immediately made me suspect image hot linking. For those who haven’t come across hot linking of images, it’s when someone links to an image on your site directly, [...]
3 Comments
13. Dec, 2011 •
Categories: Intermediate, Marketing, PPC •
by David Leppard
Hi all, over the next few days running into Christmas I’m going to post a number of tips to help tweak your holiday marketing and also carry you into the New year with some great tips and tricks to really step up your Online Marketing. Let’s kick off with some Google Adwords tips….
0 Comments
27. Jun, 2011 •
Categories: Design, Development, Hosting, Marketing, PPC •
by David Leppard
If your a keen follower of the blog you may have read the ULTIMATE Landing Page series of articles I put together. Since publishing the articles i’ve had a fair few emails from people asking if I develop landing pages for others and how they can get the landing page template. I have now decided [...]
1 Comment
24. May, 2011 •
Categories: Marketing •
by David Leppard
I had a message left on my office voicemail last week from a smooth talking sales guy who informed me I needed to call him back regarding a “legal matter”. That was all he said apart from quoting his number and company name. The Voicemail immediately got my back up because I pretty much knew [...]
1 Comment
19. May, 2011 •
Categories: Basic •
by David Leppard
So you rank top for your main keyword in Google? nice, how much business does that generate for you? ….hello? I speak to new people every day who tell me how they aren’t interested in PPC and that they have lost money, never had any real success with it and they already rank top for [...]
0 Comments
17. May, 2011 •
Categories: Marketing •
by David Leppard
Today’s post is aimed at publishers who already operate a Website(s) but want to take their advertising beyond just Adsense or another third pary Ad network and sell their inventory out to individual companies. Being able to serve your Ad space efficiently is very important not just for your client but also for your bottom [...]
0 Comments
09. May, 2011 •
Categories: Basic, Marketing •
by David Leppard
Everyone loves a SALE, the chance to purchase something cheaper and save money, it’s one of the biggest hooks to making a buying decision so why do some companies not SHOUT enough about them? Here’s a recent experience I had with a company called vBulletin Solutions who make the popular Forum software vBulletin. I’ve used [...]
1 Comment
11. Apr, 2011 •
Categories: Basic •
by David Leppard
I’ll be honest I don’t set aside nearly enough time to read books. I spend most my day online and I read an awful lot of articles but the issue with the Internet is that one minute you’re reading an interesting article the next an email drops in and your attention is diverted. Some of my [...]
2 Comments
25. Mar, 2011 •
Categories: Marketing, PPC •
by David Leppard
Being able to track Adwords conversions is extremely important in order to run a profitable Adwords campaign but how do you know the conversion numbers are accurate? Google Adwords has a facility which allows you to track a conversion when someone clicks through from one of you Google Ads. This conversion may be a signup [...]
0 Comments
23. Mar, 2011 •
Categories: Design, Development, Intermediate, PPC, Uncategorized •
by David Leppard
In Part 1 we looked at the basic layout of our Landing Page. In Part 2 we looked at the initial design of our Landing Page. In Part 3 we worked on The Headline elements of our Landing Page In Part 4 we worked on The Action area of our Landing Page Part 5 Today [...]
0 Comments