Hi all, over the next few days running into Christmas I’m going to post a number of tips to help tweak your holiday marketing and also carry you into the New year with some great tips and tricks to really step up your Online Marketing.
Let’s kick off with some Google Adwords tips…. (more…)
If your a keen follower of the blog you may have read the ULTIMATE Landing Page series of articles I put together.
Since publishing the articles i’ve had a fair few emails from people asking if I develop landing pages for others and how they can get the landing page template. I have now decided to create a neat service where I will design your very own landing page following all my tips and tricks, host it for you and even setup the autoresponder software which ensures everything is automated.
There’s no gimmicks here like “first 10 get it 50% off” – I’m offering a genuine personal service to work with you to create your very own optimised landing page which you can use to capture leads for your business.
I had a message left on my office voicemail last week from a smooth talking sales guy who informed me I needed to call him back regarding a “legal matter”. That was all he said apart from quoting his number and company name.
The Voicemail immediately got my back up because I pretty much knew it was a sales tactic to get me to respond and after googling his company I could see he worked for a legal help company who help businesses with various employment laws in the UK. I obviously didn’t call him back and wouldn’t do business with this company now out of principle. Then this morning I got an invite from the Managing Director inviting me to their legal event, at the end he signs off “P.S. Looking for a good night’s sleep, book now!” – which is ironic considering some people would have already lost sleep worrying that his sales guys had a law suit lined up against them! (more…)
So you rank top for your main keyword in Google? nice, how much business does that generate for you? ….hello?
I speak to new people every day who tell me how they aren’t interested in PPC and that they have lost money, never had any real success with it and they already rank top for their main keywords. That’s like me saying I’ve purchased a new kitchen and never managed to get the thing constructed properly. The reason is I have ZERO experience with building kitchens and therefore I should be listening to the guys who do it every day and demonstrate great results. Why do some people think Internet Marketing is any different? To run a successful online marketing campaign you need to know what your doing, you need to have made mistakes, tested what works and actually had some success.
Google make it sound all very easy to setup an Adwords campaign and that’s because it IS easy. What is not easy is to actually construct and then optimise a profitable campaign. Anyone can enter a bunch of keywords, write some ads and throw $50 in the budget… it’s making a profit on that $50 which is important. (more…)
Today’s post is aimed at publishers who already operate a Website(s) but want to take their advertising beyond just Adsense or another third pary Ad network and sell their inventory out to individual companies.
Being able to serve your Ad space efficiently is very important not just for your client but also for your bottom line. For example if you run a Website that has traffic from all over the world then you can split your advertising inventory and serve specific Ads to specific audiences / countries. Say you have 2 UK clients, 3 US clients and a client in Australia. Now rather than serve 100% of all your ad impressions to each client you can specify which Ads are shown when certain geographical criteria is met. So now your US client only has their Ads shown to US traffic, and that is extremely valuable especially if the other percentage of traffic is currently being wasted on them due to the fact they only sell within the US.
There are a few different advertising server options (more…)
Everyone loves a SALE, the chance to purchase something cheaper and save money, it’s one of the biggest hooks to making a buying decision so why do some companies not SHOUT enough about them?
Here’s a recent experience I had with a company called vBulletin Solutions who make the popular Forum software vBulletin. I’ve used their software for years and can absolutely recommend it if you need to set-up a community on your Website.
Basically vBulletin have just launched vBulletin mobile, which is a great idea considering how the mobile market is exploding right now. The vBulletin mobile app is designed to allow visitors to your forum who are using a mobile device to browse using an App much like what you would purchase from the iTunes store. Great idea and to introduce the product to their existing customers (Those most likely to adopt and shout about their their products) they offered a 50% discount off the $199 full price. (more…)
I’ll be honest I don’t set aside nearly enough time to read books.
I spend most my day online and I read an awful lot of articles but the issue with the Internet is that one minute you’re reading an interesting article the next an email drops in and your attention is diverted. Some of my best ideas and inspiration have come after reading a good book so today I wanted to share a couple that I read and enjoyed and I was hoping you might suggest a couple back! I am looking for books which have inspired you in your own business.
A couple of books I would recommend and managed to read without interuption…. all are available on Amazon or other good book retailers.
Purple Cow by Seth Godin
From the book….While driving through France a few years ago, my family and I were enchanted by the hundreds of storybook cows grazing in lovely pastures right next to the road. For dozens of kilometers, we all gazed out the window, marveling at the beauty. Then, within a few minutes, we started ignoring the cows. The new cows were just like the old cows, and what was once amazing was now common. Worse than common: It was boring.
Cows, after you’ve seen them for a while, are boring. They may be well-bred cows, Six Sigma cows, cows lit by a beautiful light, but they are still boring. A Purple Cow, though: Now, that would really stand out. The essence of the Purple Cow — the reason it would shine among a crowd of perfectly competent, even undeniably excellent cows — is that it would be remarkable. Something remarkable is worth talking about, worth paying attention to. Boring stuff quickly becomes invisible. (more…)
Being able to track Adwords conversions is extremely important in order to run a profitable Adwords campaign but how do you know the conversion numbers are accurate?
Google Adwords has a facility which allows you to track a conversion when someone clicks through from one of you Google Ads. This conversion may be a signup for something or perhaps a sale. The bottom line is it allows you to run a cost per conversion stat on your marketing to ascertain a return on investment. For example, 5 clicks costing $5 each from Google Ads totals a cost of $25 from which I make one conversion at a value of $30 – Profit = $5.
The issue with this conversions statistic though is how accurate is it? The web can still be a particularly unreliable arena when it comes to scripts and cookies. Everyone has different browsers and different security settings and even a small glitch on the numbers could throw out your stats by a fair degree. So if you’re concerned that your Google Adwords conversions might be showing some inaccuracies checkout these possible reasons: (more…)
In Part 1 we looked at the basic layout of our Landing Page.
In Part 2 we looked at the initial design of our Landing Page.
In Part 3 we worked on The Headline elements of our Landing Page
In Part 4 we worked on The Action area of our Landing Page
Part 5Today I’d like to touch on optimising the page content for search engines otherwise know as SEO. It’s good practise to always design and code your pages with search engine optimisation in mind to compliment your SEO strategy but with a landing page like this it’s probably more important for PPC traffic.
Many of you will be familar with Google Adwords and may be thinking about creating a campaign for your new landing page. Depending on the competitiveness of your chosen keywords you will pay a certain cost per click or CPC for those Ads. One of the key factors of the CPC you pay is Adwords Quality Score. (more…)
In Part 1 we looked at the basic layout of our Landing Page.
In Part 2 we looked at the initial design of our Landing Page.
In Part 3 we worked on The Headline elements of our Landing Page
Part 4Next we are going to focus on the Action area. This is the whole point of the Landing Page, what do you want the user to do? The key here is the less you need the user to do the better. Make it clear what your offer is and then make it as easy as possible for that offer to be actioned.
In our current example we are offering a free PDF guide for which we are asking for the user to fill in their Name and their Email address. Once that form is completed and submitted the User will be emailed the PDF (To the email address they provided) and we will have gained a great lead who we can then follow up with afterwards.
Here’s our current form (more…)
© 2012 David Leppard – Helping you succeed online. All Rights Reserved.
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