We recently launched a Worpdress plugin called VideoSqueeze and it’s had a great response so far. One topic which seems to crop up a fair bit though is about the fact it’s somehow spammy, sleazy and just not the correct thing to ask someone for their email in exchange for content.
If someone is asking for your email in exchange for poor content that has little or no value, purely so they can then send you a ton of sales emails on “How to make $10,000 online in 3 hours” then I agree, it’s not good. But then that’s no different to sales and marketing tactics in offline business like the idiot that knocks on your door on a Saturday afternoon trying to sell you cheaper electricity. That’s an unacceptable way to try and generate sales and just pisses most people off in the same way cold calling does.
So when is it okay to ask for someones email online? People have next to no time to read pages of emails these days and so someones main email address is a valuable piece of information. If you’re going to ask for someone’s email you need to make sure they will want what you’ve got enough to make them trade with you and then you need to make sure you handle that email address with the ultimate respect. (more…)